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2026
World Cup Style Watch: Football, But Make It Fashion
Image Crdit: NIKE
The World Cup isn’t just won on the pitch anymore. It’s won in airport arrivals, tunnel walks, and that all-important pre-match fit check.
Nike
The home kit is grounded in the heritage of English football, reasserting the iconic all‑white look while elevating it with modern expression. Subtle iconography inspired by England's football culture is engineered directly into the fabric, creating depth without overwhelming the classic silhouette. A Metallic Gold star above the crest replaces the traditional tonal execution. The home kit feels familiar yet newly assertive—honouring history while signalling England's reawakening on the global stage.
The away kit marks a historic shift in England's visual identity, pairing a red top with navy shorts. This bold combination signals a future‑facing England, willing to challenge convention while remaining rooted in tradition. A centrally placed federation crest sits beneath the Metallic Gold star, reinforcing presence and pride.
The away kit marks a historic shift in England's visual identity, pairing a red top with navy shorts. This bold combination signals a future‑facing England, willing to challenge convention while remaining rooted in tradition. A centrally placed federation crest sits beneath the Metallic Gold star, reinforcing presence and pride.
adidas Originals and BAPE® Collection - FIFA World Cup 2026™
adidas
adidas x BAPE Kick Off World Cup Style
If there was ever proof that football and fashion are now inseparable, it's the latest collaboration from adidas Originals and BAPE.
Launching ahead of the FIFA World Cup 2026™, the collection brings together adidas' football heritage with BAPE's unmistakable streetwear DNA. Think retro-inspired Teamgeist jerseys, matching ADIZERO EVO SL sneakers and the Japanese label's iconic camouflage woven throughout the collection. It's bold, nostalgic and designed just as much for the streets as the stadium.
Rather than simply celebrating the tournament, the capsule taps into the growing culture surrounding football—where jerseys have become everyday fashion staples and sneaker drops generate as much excitement as match day. Whether you're watching from the stands or your local pub, adidas and BAPE have delivered one of the standout fashion collaborations of the World Cup season.
If there was ever proof that football and fashion are now inseparable, it's the latest collaboration from adidas Originals and BAPE.
Launching ahead of the FIFA World Cup 2026™, the collection brings together adidas' football heritage with BAPE's unmistakable streetwear DNA. Think retro-inspired Teamgeist jerseys, matching ADIZERO EVO SL sneakers and the Japanese label's iconic camouflage woven throughout the collection. It's bold, nostalgic and designed just as much for the streets as the stadium.
Rather than simply celebrating the tournament, the capsule taps into the growing culture surrounding football—where jerseys have become everyday fashion staples and sneaker drops generate as much excitement as match day. Whether you're watching from the stands or your local pub, adidas and BAPE have delivered one of the standout fashion collaborations of the World Cup season.
Loewe Gives La Roja a Luxury Upgrade
Spain will be arriving at the FIFA World Cup in impeccable style, thanks to a new four-year partnership with Loewe. The Madrid-founded luxury house is dressing both the men's and women's national teams in a refined travel wardrobe that includes sharp tailoring, relaxed separates, leather goods and footwear. Designed by creative directors Jack McCollough and Lazaro Hernandez, the collection is a masterclass in understated elegance, proving that football's biggest fashion moments don't always happen on the pitch.
Gabriela Hearst Brings Uruguayan Craftsmanship to La Celeste
Gabriela Hearst Brings Uruguayan Craftsmanship to La Celeste
Few partnerships feel as authentic as Gabriela Hearst dressing Uruguay's national football team. Born and raised in Uruguay, the designer has created bespoke off-pitch tailoring for La Celeste using locally sourced Merino wool, celebrating the country's rich textile heritage alongside its footballing legacy. Sharp, timeless and rooted in sustainability, the collection is as much a love letter to Uruguay as it is a World Cup wardrobe—proving that national pride can look every bit as good off the pitch as it does on it.
Few partnerships feel as authentic as Gabriela Hearst dressing Uruguay's national football team. Born and raised in Uruguay, the designer has created bespoke off-pitch tailoring for La Celeste using locally sourced Merino wool, celebrating the country's rich textile heritage alongside its footballing legacy. Sharp, timeless and rooted in sustainability, the collection is as much a love letter to Uruguay as it is a World Cup wardrobe—proving that national pride can look every bit as good off the pitch as it does on it.
France x Jacquemus: Les Bleus by Jacquemus, honouring Sport dans la Ville
Jacquemus fuses fashion and football to create an unforgettable collection. French identity and elegance are on full display with a tasteful take on the tricolours of France's flag. Refined stripe patterns bring vintage craft to the players on the pitch and every fan cheering Les Bleus around the world.
England x Palace: The Three Lions by Palace, honouring Football Beyond Borders
Palace brings together football and streetwear for a collection that honours the famed English national team. Palace pays tribute to England with design inspired by St George's Cross on a slim-fitting and sweat-wicking top with co-branding on the chest.
Image Credit: NIKE, Adidas, Leowe, Gabriela Hurst, Jacquemus, Palace
