| NIKE MIND 001: The new footwear platform, designed for pre-game and post-game, helps athletes feel calm, focused and present. Consistent training and discipline may build good athletes, but true excellence depends on something far less visible: the mental resilience and confidence required to perform under pressure. Recognising this, Nike’s Mind Science Department has spent years exploring the unconscious dimensions of athletic preparation, performance, recovery and mindset. By applying principles of sensorimotor neuroscience, the team sought to understand athletes more holistically—investigating how products could support not only the body, but the mind as well. |
| This research culminated in Nike Mind technology, a sensory-driven approach integrated into a new line of footwear designed to support both pre-game focus and post-game recovery. Described by Eric Avar, VP and Creative Director of Innovation, as “a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Nike Mind represents a shift in how performance is defined—one that looks beyond physical output toward mental readiness and long-term wellbeing. |
| That philosophy is reflected directly in the design of the Mind 001 silhouette. Stripped back and almost meditative in appearance, the upper favours clean lines and subtle textures over complex paneling, giving the shoe a calm, intentional presence. Every element feels considered, reduced to only what is necessary. This visual restraint is matched by a sculpted sole that prioritises underfoot cushioning, comfort and natural movement, creating a shoe that feels less like a statement and more like a daily uniform. |
| Positioned at the intersection of performance and lifestyle, the Mind 001 speaks to Nike’s broader evolution toward thoughtful, routine-driven innovation. Designed for modern life rather than a single sport or trend, it transitions effortlessly from long days on your feet to styling with relaxed tailoring or technical streetwear. Muted colour palettes enhance this versatility, allowing the shoe to adapt across seasons and settings. In a landscape dominated by maximalism and nostalgia, the Mind 001 offers something quietly radical: a slower, more considered approach to footwear, where how a shoe feels—and how it lives over time—matters most. |