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2026
World Cup Style Watch: Football, But Make It
Fashion
Image Crdit: NIKE
The World Cup isn’t just won on the pitch anymore. It’s won in airport arrivals, tunnel walks, and that all-important pre-match fit check.
Nike
The home kit is grounded in the heritage of English football, reasserting the iconic all‑white look while elevating it with modern expression. Subtle iconography inspired by England's football culture is engineered directly into the fabric, creating depth without overwhelming the classic silhouette. A Metallic Gold star above the crest replaces the traditional tonal execution. The home kit feels familiar yet newly assertive—honouring history while signalling England's reawakening on the global stage.
The away kit marks a historic shift in England's visual identity, pairing a red top with navy shorts. This bold combination signals a future‑facing England, willing to challenge convention while remaining rooted in tradition. A centrally placed federation crest sits beneath the Metallic Gold star, reinforcing presence and pride.
The away kit marks a historic shift in England's visual identity, pairing a red top with navy shorts. This bold combination signals a future‑facing England, willing to challenge convention while remaining rooted in tradition. A centrally placed federation crest sits beneath the Metallic Gold star, reinforcing presence and pride.
adidas Originals and BAPE® Collection - FIFA World Cup 2026™
adidas
adidas x BAPE Kick Off World Cup Style
If there was ever proof that football and fashion are now inseparable, it's the latest collaboration from adidas Originals and BAPE.
Launching ahead of the FIFA World Cup 2026™, the collection brings together adidas' football heritage with BAPE's unmistakable streetwear DNA. Think retro-inspired Teamgeist jerseys, matching ADIZERO EVO SL sneakers and the Japanese label's iconic camouflage woven throughout the collection. It's bold, nostalgic and designed just as much for the streets as the stadium.
Rather than simply celebrating the tournament, the capsule taps into the growing culture surrounding football—where jerseys have become everyday fashion staples and sneaker drops generate as much excitement as match day. Whether you're watching from the stands or your local pub, adidas and BAPE have delivered one of the standout fashion collaborations of the World Cup season.
If there was ever proof that football and fashion are now inseparable, it's the latest collaboration from adidas Originals and BAPE.
Launching ahead of the FIFA World Cup 2026™, the collection brings together adidas' football heritage with BAPE's unmistakable streetwear DNA. Think retro-inspired Teamgeist jerseys, matching ADIZERO EVO SL sneakers and the Japanese label's iconic camouflage woven throughout the collection. It's bold, nostalgic and designed just as much for the streets as the stadium.
Rather than simply celebrating the tournament, the capsule taps into the growing culture surrounding football—where jerseys have become everyday fashion staples and sneaker drops generate as much excitement as match day. Whether you're watching from the stands or your local pub, adidas and BAPE have delivered one of the standout fashion collaborations of the World Cup season.
Loewe Gives La Roja a Luxury Upgrade
Spain will be arriving at the FIFA World Cup in impeccable style, thanks to a new four-year partnership with Loewe. The Madrid-founded luxury house is dressing both the men's and women's national teams in a refined travel wardrobe that includes sharp tailoring, relaxed separates, leather goods and footwear. Designed by creative directors Jack McCollough and Lazaro Hernandez, the collection is a masterclass in understated elegance, proving that football's biggest fashion moments don't always happen on the pitch.
Gabriela Hearst Brings Uruguayan Craftsmanship to La Celeste
Gabriela Hearst Brings Uruguayan Craftsmanship to La Celeste
Few partnerships feel as authentic as Gabriela Hearst dressing Uruguay's national football team. Born and raised in Uruguay, the designer has created bespoke off-pitch tailoring for La Celeste using locally sourced Merino wool, celebrating the country's rich textile heritage alongside its footballing legacy. Sharp, timeless and rooted in sustainability, the collection is as much a love letter to Uruguay as it is a World Cup wardrobe—proving that national pride can look every bit as good off the pitch as it does on it.
Few partnerships feel as authentic as Gabriela Hearst dressing Uruguay's national football team. Born and raised in Uruguay, the designer has created bespoke off-pitch tailoring for La Celeste using locally sourced Merino wool, celebrating the country's rich textile heritage alongside its footballing legacy. Sharp, timeless and rooted in sustainability, the collection is as much a love letter to Uruguay as it is a World Cup wardrobe—proving that national pride can look every bit as good off the pitch as it does on it.
France x Jacquemus: Les Bleus by Jacquemus, honouring Sport dans la Ville
Jacquemus fuses fashion and football to create an unforgettable collection. French identity and elegance are on full display with a tasteful take on the tricolours of France's flag. Refined stripe patterns bring vintage craft to the players on the pitch and every fan cheering Les Bleus around the world.
England x Palace: The Three Lions by Palace, honouring Football Beyond Borders
Nike has teamed up with London streetwear label Palace to create a special collection celebrating England's journey to the 2026 FIFA World Cup. Blending Palace's bold skate-inspired aesthetic with the heritage of the Three Lions, the capsule reimagines classic England football apparel through a contemporary streetwear lens. Featuring co-branded jerseys, training wear and lifestyle pieces, the collection captures the growing crossover between football, fashion and youth culture, bringing a fresh identity to England's World Cup style.
adidas Originals x Willy Chavarria “Comienza Con El Sueño” collection
Ahead of the FIFA World Cup 2026, adidas Originals has partnered with designer Willy Chavarria to launch the "Comienza Con El Sueño" collection, celebrating the heritage, identity, and passion of Mexican football. The range features officially licensed Selección Nacional de México apparel, including jerseys, tracksuits, rugby shirts, and lifestyle pieces inspired by the country's rich football culture. Blending Chavarria's bold design aesthetic with adidas Originals' sporting legacy, the collection also includes statement footwear and accessories, creating a fashion-forward tribute to the dreams and pride that define the journey to football's biggest stage.
SUMMER '026
ON AND OFF PITCH
STONE ISLAND | NEW BALANCE SUMMER_'026 CAPSULE
ON AND OFF PITCH
STONE ISLAND | NEW BALANCE SUMMER_'026 CAPSULE
Stone Island and New Balance have reunited for their Summer '026 Capsule, a football-inspired collection that seamlessly blends technical innovation with contemporary sportswear. Drawing on 1990s football culture, the collaboration features performance footwear, apparel, accessories, and equipment designed for both on- and off-pitch wear. Standout pieces include the new ABZORB 1890 sneaker, technical outerwear crafted with Stone Island's signature material innovation, and co-branded football boots and kits that combine New Balance's performance expertise with Stone Island's distinctive design language.
DR Congo and Alvin Mak
The DR Congo national team made one of the most memorable arrivals at the 2026 FIFA World Cup in custom-designed suits by Congolese designer Alvin Mak, founder of JMAKxPARIS. Featuring sleek black tailoring with bold leopard-print details, silver leopard brooches, and matching accessories, the looks paid tribute to the team's nickname, Les Léopards, while celebrating Congolese heritage and the spirit of La Sape—the country's iconic culture of elegance and self-expression. More than just travel attire, the suits became a powerful statement of national pride, craftsmanship, and identity on football's biggest stage.
Stella Jean and Haiti's Fashion-Forward World Cup Moment
To celebrate Haiti's return to the FIFA World Cup after more than 50 years, Haitian-Italian designer Stella Jean unveiled L'Haitiana, a special-edition capsule collection inspired by the nation's football heritage and cultural identity. Rather than creating the team's official match kit, Jean reimagined classic football jerseys into fashion-forward polo shirts, T-shirts and dresses, blending vibrant Caribbean colours with luxury craftsmanship. Embroidered with Haiti's crest and the number 26 to mark the 2026 tournament, the collection celebrates resilience, pride and the country's long-awaited return to football's biggest stage.
Image Credit: NIKE, Adidas Origianls, Leowe, Gabriela Hurst, Jacquemus, Palace, Stone Islan, Alvin Malik, Stella Jean
